Tuesday, March 4, 2008

IS A BIKINI A SPORTS OUTFIT?

Observation of the Day!

The Sports Illustrated Swim Suit issue is on the news stands. It is not mailed to libraries, so you have to buy it. Of course it will bring the usual letters of protest that these beautiful woman and their bikinis do not belong in a sports magazine. Subscriptions will be canceled and feminist will be outraged.

However, dirty old men, like your old observer, could not disagree more. We believe it is sports related. Fantasy sports leagues are formed, played and written about. We have fantasy football, fantasy baseball, even fantasy golf. Why can’t we have fantasy hotties?

In our important issue related discussions at the Coronado Golf Course bar, we got around to the Swim Suit issue. The question was raised as to when the first Swim Suit issue was published. One leading member of the council said twenty years. I said it was closer to fifty. He then challenged me that it was closer to twenty than fifty, and we bet a dollar. I volunteered to Google it.

The first issue was published in 1964, 44 years ago. I win. Why has Sports Illustrated continued to publish this issue that causes outrage and cancellation of subscriptions? $35 million dollars in advertising sales in 2005. Follow the money.

The Swim Suit issue is credited with making the Bikini a must wear at the beach, including ladies who shouldn’t. Bikinis have been good for the fashion industry. Never has anything so small cost so much. We love Bikinis.

And so blogees, once again the Observation of the Day has become an important source of information and education. We are proud of our tradition of giving you news and information you need to know, or not.

Have a nice day!

Sammy Carl

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